Ovi Store, Nokia’s app and entertainment download store, rolled out last week to mixed reactions. Nokia owners worldwide rushed on to store.ovi.com to check out the wares on the Finnish phone company’s virtual counter, causing serious server problems which Nokia later apologised for.
Now that the initial stampede has slowed, we’ve had a chance to get to grips with Ovi Store nice and proper, and we reckon that even though it’s early days yet, it’s got the potential to take on the might of Apple’s iPhone App Store and even tempt some away and make the jump to Symbian. Read on to find out why.
Nokia estimates that 50 million users worldwide can access the Ovi Store in more than 100 countries, but the number of handsets that can jump on to the Ovi Store and stock up on apps is what stands out: more than 50 and counting. Whether you’re on a Nokia 5800 XpressMusic or a crumbly old Nokia 6670, you can access the Ovi Store and fill up on the best apps available without having to head out into the wild west of the net.
There’s no random approval process on Ovi Store
Apple’s iPhone app approval process is notoriously opaque and arbitrary: if it’s not banning e-readers because you can read naughty books with them, it’s letting through baby shaking programs. Ovi Store however is much more open, and will let just about any program on there that meets transparent guidelines: on the downside, this means the occasional misleading “app” like you’ll find in BlackBerry App World, but it means innovation isn’t stifled. Ovi Store even groups together plenty of VoIP apps that work over 3G. You won’t find those on the App Store.